SecondMuse is an innovation and collaboration agency. We co-create prosperity by applying the art and science of collaboration to solve complex problems.

2014 National Day of Civic Hacking

Together, we changed the face of civic hacking. Thank you!

We Are SecondMuse

We bring together a multi-disciplinary team
across strategy, design and technology
to create high impact solutions for our clients.

The Masses are Critical

Download a copy of our latest report
What Institution-Backed Mass Collaboration
Has Taught Us About Solving Complex Problems

LAUNCH Valuation Report

Capturing the economic, social and environmental impacts of the public-private partnership between the NASA, the US Department of State, USAID, and Nike.


SecondMuse understands, designs and executes collaboration strategies. We believe that the best way to solve complex challenges is to bring together a diverse set of partners and perspectives to create sustainable solutions. Our work manifests itself in initiatives, technologies and strategies that we design and execute in partnership with our clients.

Projects Completed
Citizens Engaged
of Partnerships Created
Cups Of Coffee

From strategy to execution.

Open Innovation

We scale and apply our collaborative approach en masse, facilitating and mobilizing initiatives involving a broad group of diverse organizations from public and private sector and aligned individuals to learn, strategize, design and coordinate action to tackle wicked problems.

Systems Innovation

Engagement of a diverse but focused set of participants and stakeholders in collective action towards a specific outcome. A structured approach to building a coalition for the collaboration process, with an open engagement format.

Corporate Activation

We provide a holistic approach to employee motivation within your organization, offering you a process and tools to unlock human potential and corporate efficiency through the application of the latest research in motivational theory.

Meet our team.

Joe Hsueh

Joe Hsueh


Joe is a large systems change designer, mapper, facilitator, capacity builder and innovator. He is passionate about applying the systems approach to build collaborative networks. He enables multi-stakeholder groups to see the larger system and identify high-leverage points for collective impact using participatory systems mapping. He has worked on topics such as sustainable supply chains, sustainable fisheries and collective action platforms with clients such as Nike, Walton Family Foundation and The World Bank.

Carrie Freeman

Carrie Freeman


Prior to joining SecondMuse, Carrie worked for Intel Corporation as Director of Sustainable Business Innovation pioneering strategies such as a corporate impact investing fund and developing technology market solutions to solve global sustainability challenges. Carrie formed the corporate sustainability group and directed corporate-wide efforts working with key stakeholders to ensure industry leadership. Carrie regularly speaks globally on the roles of technology, sustainability and innovation and sits on several advisory boards.

Todd Khozein

Todd Khozein


Todd is a pioneer in systems innovation based on biological models. In this context, he has studied and applied systems theory to organizational innovation, developing systems in industries ranging from medicine to entertainment. His interests lie in creating collaborative frameworks where the incentive structure, technology and human resource development initiatives align to enable innovation across hierarchy. At SecondMuse he has founded initiatives such as RHoK and LAUNCH.

Michael Brennan

Michael Brennan


Michael Brennan leads mass collaboration projects related to technology and social impact such as National Day of Civic Hacking and NASA’s International Space Apps Challenge. He has a Ph.D. in Computer Science from Drexel University where he co-founded their Privacy, Security and Automation Lab and was the recipient of the Jay Modi Memorial Award. Michael is passionate about catalyzing positive social change through open technology communities, socially conscious software development, and free and open access to the Internet.

We believe that positive impact is a function of deep understanding, good ideas and effective action.

Recent news

It Takes A Village to Support a Maker

| Uncategorized | No Comments

In 2013, six teams were selected as Next Top Makers to receive mentorship and support. At the end of the four-month Studio Program, PowerClip, a device that provides an efficient and inexpensive power source to recharge devices with a USB, took home $11,000 to continue iterating on their product. PowerClip, developed by students from NYU’s ITP program, allows first responders to immediately access power in the wake of an emergency. We spent some time catching up with one of PowerClip’s co-founders Surya Mattu to…

14 Leadership Lessons

| Leadership | No Comments

Over the past two days, I had the opportunity to join over ~200,000 leaders in 350+ locations around the world who came together for one of the largest events of the year – the Global Leadership Summit. The speakers were gathered at the Willow Creek campus in Chicago, but only about 5% of the total viewing audience was present onsite – the majority of us were participating from countries all around the world.  The Summit is…

A Promise to NYC Makers…

| About SecondMuse, Open Innovation, Systems Innovation | No Comments

  NYCEDC is known for incubating amazing projects (many of which you’ll read about right here over the coming year). If you have any doubt about that claim just look at what has emerged from BigApps and the explosion of tech in general in this city since that program was introduced five years ago. Naturally, last December when we saw an RFP issued from NYCEDC to build a program that connects Making, new technology and the…

LAUNCH: Green Chemistry Challenge

| Systems Innovation | No Comments

At LAUNCH, we see a future where the making of things has a positive impact on human prosperity and planetary sustainability. With this SYSTEM CHALLENGE: Green Chemistry, LAUNCH seeks innovations that leverage or advance green chemistry to transform the system of materials and manufacturing to one that advances global economic growth, drives human prosperity and replenishes the planet’s resources. The current green chemistry challenge will run from June 18, 2014 until September 24, 2014. Up…

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