Bringing new thinking and solutions to the
complex challenges facing humanity

We are an innovation agency designed to tackle complex problems. Together with our clients and partners we create solutions that have lasting social and environmental impact. We specialize in finding opportunities within complexity, working with the public, private and civil society sectors to:


Understand the systemic causes of issues, identify opportunities where new action will have the biggest impact, and design and coordinate efforts to implement change.

A unique combination of human- centered design, systems thinking and collaboration

Open innovation

A collaborative process for identifying challenges, creating solutions and accelerating them to market. Open innovation expands the pool of innovation beyond typical sources, more efficiently matching problems with potential solutions.

Collective action

The purposeful and highly coordinated efforts of multiple actors. It unites the resources and effort, creates the trust, and establishes the common vision required for long-term solutions.

We believe that positive impact is a function of deep understanding, good ideas and effective action.

Recent news

2M Group

SecondMuse Magazine Issue No. 1

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SecondMuse is in the business of helping solve the world’s most complex challenges by understanding them and applying fitting, innovative approaches. In this issue, you’ll see some of the thinking behind our work and some of the projects that we produce to actualize network-centered innovation. So far in 2016, our work has taken us to Argentina, Canada, Denmark, Egypt, Ethiopia, Germany, Haiti, Indonesia, Italy, Serbia, Sweden, Tanzania, Timur Leste, Tonga, Tunisia, Uganda, the rainforests in…

SM05 United women

Strength from our Ancestors, Ourselves and Each Other

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The vital voices and contributions of women in our society will be celebrated prominently this week. Convened by the White House, the United State of Women Summit is an opportunity to rally the collective brilliance of a diverse group to make a powerful difference as it pertains to women and economic empowerment, health and wellness, educational opportunity, violence against women, entrepreneurship and innovation and leadership and civic engagement. I will be in attendance in our…

Code for Sacramento

America Rolled up Her Sleeves and Hacked For Change!

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Civic engagement was alive and #HackforChange was trending today across America. The National Day of Civic Hacking brought citizens, entrepreneurs and local, state and federal agencies together in more than 50 cities to use open data and technology to address local community needs. Jen Pahlka, Code for America’s Founder, took to Twitter with her own reflections: “It’s so incredible to see thousands of volunteers tinkering, creating, and collaborating today. Thank you for all your work.”…


The National Day of Civic Hacking is coming to your city on June 4th!

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Anticipation for the 2016 National Day of Civic Hacking is at an all-time high. Friday, June 3rd at 12PM ET/9AM PT, as the countdown continues, Code for America, SecondMuse and U.S. Small Business Administration (SBA) are hosting a #HackForChange Twitter chat and you are invited. Contribute to the conversation about how data for social good and collaborative initiatives like the National Day of Civic Hacking are dramatically altering the innovation landscape across the country. On…

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