We collaborate with organizations to bring new thinking and solutions to complex challenges facing humanity

We are an innovation agency designed to tackle complex problems. Together with our clients and partners we create solutions that have lasting social and environmental impact. We specialize in finding opportunities within complexity, working with the public, private and civil society sectors to:


Understand the systemic causes of issues, identify opportunities where new action will have the biggest impact, and design and coordinate efforts to implement change.

A unique combination of human- centered design, systems thinking and collaboration

Open innovation

A collaborative process for identifying challenges, creating solutions and accelerating them to market. Open innovation expands the pool of innovation beyond typical sources, more efficiently matching problems with potential solutions.

Collective action

The purposeful and highly coordinated efforts of multiple actors. It unites the resources and effort, creates the trust, and establishes the common vision required for long-term solutions.

We believe that positive impact is a function of deep understanding, good ideas and effective action.

Recent news

Drone Journalism Lab founder Matt Waite flies a Parrot AR Drone for a photo in 2012.

How Drones Are Informing the Stories We Produce

| Journalism, Open Innovation, Storytelling, Systems Innovation | No Comments

As storytellers, we had an eye in the sky. When we set out to tell the story of obesity and malnutrition in Tonga and Timor, the DJ1 Phantom 3 drone we deployed on the field greatly impacted our production. Together with producer Andy Day of KeepLeft, we used a combination of drone footage and traditional footage to tell a multidimensional story, contrasting the beauty of the landscape with the dual challenges of obesity and malnutrition. This is…

2M Group

SecondMuse Magazine Issue No. 1

| About SecondMuse | No Comments

SecondMuse is in the business of helping solve the world’s most complex challenges by understanding them and applying fitting, innovative approaches. In this issue, you’ll see some of the thinking behind our work and some of the projects that we produce to actualize network-centered innovation. So far in 2016, our work has taken us to Argentina, Canada, Denmark, Egypt, Ethiopia, Germany, Haiti, Indonesia, Italy, Serbia, Sweden, Tanzania, Timur Leste, Tonga, Tunisia, Uganda, the rainforests in…

SM05 United women

Strength from our Ancestors, Ourselves and Each Other

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The vital voices and contributions of women in our society will be celebrated prominently this week. Convened by the White House, the United State of Women Summit is an opportunity to rally the collective brilliance of a diverse group to make a powerful difference as it pertains to women and economic empowerment, health and wellness, educational opportunity, violence against women, entrepreneurship and innovation and leadership and civic engagement. I will be in attendance in our…

Code for Sacramento

America Rolled up Her Sleeves and Hacked For Change!

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Civic engagement was alive and #HackforChange was trending today across America. The National Day of Civic Hacking brought citizens, entrepreneurs and local, state and federal agencies together in more than 50 cities to use open data and technology to address local community needs. Jen Pahlka, Code for America’s Founder, took to Twitter with her own reflections: “It’s so incredible to see thousands of volunteers tinkering, creating, and collaborating today. Thank you for all your work.”…

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