We collaborate with organizations to bring new thinking and solutions to complex challenges facing humanity

We are an innovation agency designed to tackle complex problems. Together with our clients and partners we create solutions that have lasting social and environmental impact. We specialize in finding opportunities within complexity, working with the public, private and civil society sectors to:


Understand the systemic causes of issues, identify opportunities where new action will have the biggest impact, and design and coordinate efforts to implement change.

A unique combination of human- centered design, systems thinking and collaboration

Our Work


A community sourced incubator for product startups in New York City


Breakthrough technologies brought to scale

We believe that positive impact is a function of deep understanding, good ideas and effective action.

Recent news

space apps sv 2017

How Can You Use Communications to Build Community?

| About SecondMuse, Open Innovation, Storytelling | No Comments

At SecondMuse, in our work and in our company, we aspire to create environments where learning, experimentation, and creativity can flourish. One aspect where this has been paramount is in our storytelling and communications. Over the last two years, SecondMuse has placed an added focus on leveraging the digital tools at our fingertips to engage with communities – reaching more than 150 million people through social media – and, even more, to build the communities…

na'im and team

Progress as a Team Sport: Meet Na’im Zerbes

| Team Spotlight | No Comments

“There is beauty in seeing or being part of a group of individuals who significantly outperform their individual average ability.” Na’im Zerbes Na’im works with SecondMuse supporting the global Cities Team. He joined SecondMuse in 2016 to research and map the systemic forces operating behind tertiary education and workforce development. Before joining SecondMuse, Na’im coordinated the regional implementation of a program for the civic empowerment of junior youth, accompanying and training youth mentors to empower…

Natalia's tribe

Witnessing Extremes, Working Toward Equity: Meet Natalia Arjomand

| Team Spotlight | No Comments

“Although only a child, I knew that it was not just that so many of those near me were inflicted with such hardships. This principle is what led me to my studies and has shaped the impact that I hope to make.” Natalia Arjomand Natalia joined SecondMuse as a consultant with experience in sustainability, shared value, strategy and finance. At SecondMuse she has worked closely in systems transformation focusing on the power of social innovation to…

Blake, Todd, Katey

SecondMuse Celebrates 2 Years as a Certified B Corporation

| About SecondMuse, Systems Innovation | No Comments

Two years ago, SecondMuse became a Certified B Corporation™. Today, we are proud to announce recertification and an improvement in our score to 104.7, indicating an improvement in our environmental, team, community, and governance practices.   What is a B Corporation? B Corps are for-profit companies certified by the nonprofit B Lab that meet rigorous standards of social and environmental performance, accountability, and transparency.   SecondMuse is among a thriving community of more than 2,400 Certified B Corps from…

Recent Clients