Bringing new thinking and solutions to the
complex challenges facing humanity

The Masses are Critical

Download a copy of our latest report
What Institution-Backed Mass Collaboration
Has Taught Us About Solving Complex Problems

LAUNCH Valuation Report

Capturing the economic, social and environmental impacts of the public-private partnership between the NASA, the US Department of State, USAID, and Nike.


We are a small company designed to tackle big problems. Together with our clients and partners we create solutions that have lasting social and environmental impact. We specialize in finding opportunities within complexity. Working with the public, private, not-for-profit and civil society sectors to:


Understand the systemic causes of issues facing humanity, identify opportunities where new or changed action will have the biggest impact, and design and coordinate efforts to implement these changes.

A unique combination of human- centered design, systems thinking and collaboration

Open innovation

A collaborative process for identifying challenges, creating solutions and accelerating them to market. Open innovation expands the pool of innovation beyond typical sources, more efficiently matching problems with potential solutions.

Collective action

The purposeful and highly coordinated efforts of multiple actors. It unites the resources and effort, creates the trust, and establishes the common vision required for long-term solutions.

Meet our team.

Todd Khozein

Todd Khozein


Todd is a pioneer in systems innovation based on biological models. In this context, he has studied and applied systems theory to organizational innovation, developing systems in industries ranging from medicine to entertainment. His interests lie in creating collaborative frameworks where the incentive structure, technology and human resource development initiatives align to enable innovation across hierarchy. At SecondMuse he has founded initiatives such as RHoK and LAUNCH.

Davar Ardalan

Davar Ardalan

Director of Storytelling and Engagement

As a veteran journalist and former social media strategist at NPR News in Washington D.C., Ardalan lead dozens of real-time engagement campaigns to great impact. Most recently she was the Senior Producer and Social Media Strategist for NPR’s Identity and Culture Unit, traveling across the country producing live events and moderating Twitter chats on some of the most critical issues of the day including community and policing, voting rights, education, and immigration. In May 2014, she was the recipient of an Ellis Island Medal of Honor, for individual achievement and for promoting cultural unity.

Carrie Freeman

Carrie Freeman


Prior to joining SecondMuse, Carrie worked for Intel Corporation as Director of Sustainable Business Innovation pioneering strategies such as a corporate impact investing fund and developing technology market solutions to solve global sustainability challenges. Carrie formed the corporate sustainability group and directed corporate-wide efforts working with key stakeholders to ensure industry leadership. Carrie regularly speaks globally on the roles of technology, sustainability and innovation and sits on several advisory boards.

Roxann Stafford

Roxann Stafford

Roxann brings together the worlds of social impact and design thinking. Her background in mechanical engineering, business, and psychology combines the analytical rigor and empathy necessary for sustainable systems design. Prior to joining SecondMuse, she was a consultant at FSG with a focus on Shared Value and Collective Impact. As a Senior Associate at Jump Associates, she worked with visionary organizations to identify new markets, reinvent existing categories, and develop new sources of revenue. Roxann’s expertise in linking human needs with technological solutions has helped her clients develop robust strategies and successfully bring numerous products to market.

We believe that positive impact is a function of deep understanding, good ideas and effective action.

Recent news


Internet Freedom through Localization of Tools

| Open Innovation, Systems Innovation | No Comments
On March 4th, 2015 in Valencia, Spain as part of the Circumvention Tech Festival, the Localization Lab from SecondMuse hosted our second ever Localization Sprint. The goal of the Sprint was to convene a group of translators from the Localization Lab Community with Developers from the Tor Project and Globaleaks to translate Internet Freedom Tools (IFTs) into more than 10 different languages simultaneously and also to identify localization and user challenges while providing real time feedback...

Update from New York’s Next Top Makers

| Uncategorized | No Comments

Here is the latest update from New York’s Next Top Makers, a NYCEDC program to support local manufacturing and hardware entrepreneurs in NYC. —————————————————————————————————————————————————————- Hi Everyone! What a crazy, wonderful last quarter of 2014 it has been for New York’s Next Top Makers. We have been busy popping up around town to explore what Making looks like in each borough of this fine city; we selected six Next Top Makers Fellows, hung out with the…

SecondMuse’s Year in Review: Green Chemistry, Making, Internet Freedom, Systems Mapping, and Social Change

| About SecondMuse, Corporate Activitation, Leadership, Open Innovation, Systems Innovation | No Comments
2014 was a big year for SecondMuse. We had the opportunity to engage with a diverse range of partners all around the world to create true social impact in a variety of sectors. This retrospective touches upon some projects that were particularly notable for us. Innovating Canada’s Future with the McConnell Foundation With its latest initiative, RECODE, the J.W. McConnell Family Foundation infusing a culture of social innovation and entrepreneurship in post-secondary education throughout Canada....

Hacking journalism with technology in Doha

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We’ve been working with the Innovation and Research Group at Al Jazeera to explore how technology might fuel innovation in journalism and news media.  The Canvas Media in Context Hackathon is the first event to come out of  our collaboration. The theme — media in context — acknowledges that there is much more to telling a story than simply conveying facts. How can new technology provide access to  the kind of historical, cultural and environmental…

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