SecondMuse Honored with 2016 Core77 Design Award Recognition


Connecting with communities, understanding challenges, and engaging to create solutions is integral to our projects at SecondMuse, including our work with Internet Freedom. We’re so proud to announce that on June 1, our Internet Freedom Needfinding Framework, which uses human-centered design to make an impact on a local level, was honored by the Core77 Design Awards. The Needfinding Framework was named a runner-up in the Strategy and Research Category of the awards and joins a diverse assortment of companies, including Amazon, Oculus and SAP, as well as past clients Google and Microsoft, in receiving Core77 recognition this year.

SecondMuse team members Roxann Stafford, Katey Metzroth, Elizabeth Walker Sabet and Lena Delchad worked on the project. Members of the team worked in India, Tunisia Uganda and with visiting Vietnamese journalists to bridge the gap between technologists and the communities where Internet Freedom tools are most needed. See our honoree page and browse the Core77 website to view the other projects being recognized.

Of the Needfinding Framework, judges said, “It’s using a design approach and design methodology to approach to a very important democratic problem.”

Roxann Stafford, Director of Design and Learning at SecondMuse, said, “We are thrilled that the Internet Freedom Needfinding Framework has gotten so much traction and has inspired many in the larger community.” Stafford adds, “The intersection of social impact and design is ripe for not only new products and services, but also an opportunity to establish a practice where all stakeholders (beneficiaries, developers, policy makers, designers, funders and more) are seen as the source of innovation and can thus create sustainable solutions for empowerment and justice. We look forward to continued dialogue around this approach and its further growth and development.”

We Need Your Vote!

As an honoree, we’ve also been nominated to win a Core77 Community Choice Prize, voted on by the global design community. To vote, visit our honoree page. There you can sign in via Facebook, Twitter or LinkedIn. Return to our honoree page to cast your vote to support SecondMuse and to enter a raffle to win a ticket to the Core77 Design Conference. Polls close on June 26, 2016.

To learn even more about our work with Internet Freedom, visit

Eleanor Greene

About Eleanor Greene

Eleanor works on the communications team for LAUNCH and SecondMuse, where she has co-created a storytelling toolkit. Prior to joining these teams, Eleanor interned in digital communications in multiple fields including nonprofit, public media, and government, and was the editor-in-chief of AWOL Magazine. She is the 2013 recipient of the Margery Kraus Scholarship for the study of global communications and public affairs and is a member of Kappa Tau Alpha national journalism honors society. She holds a BA in journalism from American University.

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