Storied Seafood: Collaboration and Innovation Towards Sustainable Seafood in Indonesia

By December 21, 2018 Uncategorized No Comments
Different stakeholders convened

Imagine seafood delicacies from around the world: Freshly rolled Sushi, zesty Seared Tuna Salad, warm and savory Salmon en Croute, and among others – smoky Ikan Pepes; a local specialty, cooked inside a bamboo with Balinese spices. The dishes are indeed delicious and taste even better because they’re all sustainably-sourced.

On the eve of the Our Ocean Conference 2018, the Storied Seafood dinner offered a night of tasty seafood delicacies and engaging conversations about sustainable seafood sector in Indonesia. The dinner, hosted by SecondMuse and Eachmile, was an excellent opportunity for different stakeholders – government, NGOs, businesses, startups – to convene in one room to push forward a collaborative effort in managing sustainable fisheries in Indonesia and beyond.  

These are important discussions for Indonesians to be having, since our country is contributing to 30% of world’s fishery production most of the county’s fisheries are exploited, overfished and under threat. Without significant shifts in the practices we use globally across the seafood chain, Indonesia will not be able to sustain its marine resources for future generations.

“The work of maintaining sustainable fisheries is not a one-man show, we have to take collaborative approach so we can work together to solve the problems that we have.” said Mr. Zulficar Mochtar, Director General of Capture Fisheries from Indonesian Ministry of Marine Affairs and Fisheries in his opening remarks. Simon Baldwin, Director of SecondMuse Indonesia continued to stress the importance of collaboration in his introduction of the Seafood Innovation Project (SIP), “The goal of the project is to connect different stakeholders in supporting and scaling innovative ideas to grow the sustainable seafood market.”

20181028 - Seafood Innovator Project - Gon - Lorest (39)

Convening different stakeholders: from government, entrepreneurs, businesses, to NGOs.

Whilst enjoying the delicious food, Alistair Douglas, partner of Eachmile, walked the dinner guests through the seafood stations, telling  the story behind every seafood. Each station was also equipped with a QR code which gave comprehensive information about the source of the seafood: where it came from, who caught it, and how it is being caught.

compiled seafood

All the seafood are community-sourced, supplied by SecondMuse partners: The Black Tiger Prawns were provided by ATINA — an award-winning hatchery and processor in East Java; the handlined tuna was supplied by Bali Sustainable Seafood — a Bali-based company that is promoting sustainable fishing method to local fishing communities, while the local industry is currently on a Fishery Improvement Project coordinated by MDPI; the tuna was sourced by AP2HI of the International Pole & Line Foundation; and the MSC certified Alaskan salmon were transported by Northline Seafoods.

In addition to collaboration, in order to achieve a sustainable future, the industry requires innovations that can keep up with the growing market. “Innovation is critical for the industry, and the support for the innovation is also just as critical. The new startup has to be better than the best to make it work.” said Dr. Russell Reichelt, who is representing the Australian Government on the High Level Panel for a Sustainable Ocean Economy.

Innovative startups such as Fishcoin – a blockchain-based technology to improve fish traceability, and JALA – a smart data technology to increase shrimp yields are important examples on how innovation could address some problems within the sector. The Seafood Innovation Project (SIP) is at the forefront of supporting innovations of this kind. Through it’s SIP Community Accelerator, the program will help turn innovative solutions into scalable business.

Imanuel Sanka - Jala

Imanuel Sanka (above) and Alistair Douglas (below), introduced innovative technologies developed by their respective enterprises, JALA and Eachmile.

Eachmile - Alistair Douglas

As the Storied Seafood Dinner came to a close, guests came home with more than just a full stomach. They had also gained new knowledge about how to make the seafood sector more sustainable, and a number of new names to collaborate with in their work to improve the sector.

Aligning with the highlights of the night, collaboration and innovation, SIP Community Accelerator will harness the insights from fisheries experts to assist the 8-month tailored business support program. Applications now open for innovators who are working to achieve a more sustainable future for the sector.

Matt Scott

About Matt Scott

Matt Scott is the Manager of Storytelling and Engagement at the innovation agency SecondMuse. He produces creative promotional campaigns for social impact projects alongside partners including USAID, Nike, NASA, the World Bank, and the White House. Prior to joining SecondMuse, Matt worked with digital agency Social Driver to craft and execute social-first campaigns, including advocacy campaigns for Honda, Harvard, and Digital Learning Day. His efforts have successfully encouraged the FCC to modernize internet in schools by $1.5B, engaged 25,000+ participants in a global weekend hackathon, and reached more than 100 million people on social media.

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