Category Archives: Systems Innovation

Are we on the verge of a clothing revolution?

By | Systems Innovation | No Comments

We are at a turning point in the apparel industry – everyone from H&M to haute couture is asking how they can incorporate sustainability into their business models. From our work at SecondMuse we want to share some of our observations about what’s happening in the apparel and footwear industry. Consumers are seeking sustainable alternatives that are fashionable and are cost competitive. Price and style are no longer the only factors that consumers care about….

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