Since 2009, we have helped over 300 organizations launch projects in all regions of the world.

Our work is deeply motivated by a belief that the key to human prosperity is the intersection of diverse thinking and coordinated action to solve tough challenges. At SecondMuse, we work hand-in-hand with our clients to develop solutions that have lasting impact and lead to shared human prosperity. We are doing this work in communities, cities and countries around the world.

We help organizations solve systems-level grand challenges, governments more effectively utilize their resources and connect with citizens, and corporations leverage their strengths and break silos to solve complex problems. Our work manifests itself in the development of innovation strategies, technologies and solutions that we design and execute in partnership with our clients.

Work like this requires a diverse range of expertise and experience

We’ve gathered a team of strategists, designers, MBAs, PhDs, development professionals and entrepreneurs. We’re all driven by the belief that global systemic change is not only possible, it is essential. We’ve set out to change the world by applying the art and science of collaboration.

The SecondMuse values – honesty & integrity, service, excellence, posture of learning and justice – are the keystones of our company and underpin everything we say and do, how we work with people, how we behave towards people and each other, and how we communicate. It is how we want to be perceived by those we engage with and how we deliver our products and services.

At SecondMuse, we strive to make all of what we do, our entire way of being, deeply influenced by our worldview and our values. In fact it is our values that have attracted many of our partners and co-workers to join in our endeavors.

SecondMuse specializes in using collaboration to solve complex problems that societies and organizations are facing today. We believe in working closely with our clients to design the strategies, find the partners and organize the effort needed for real, sustainable solutions.  Therefore, we build capacity in people and organizations to approach their challenges with a holistic viewpoint and works towards solutions based on a unified vision. We do this through collaboration.  The best measure of our collaborative success is that your team is better equipped to innovate and solve critical challenges as a result of working with us.

Todd Khozein, MD

Todd Khozein, MD

Partner

Todd is a pioneer in systems innovation based on biological models. In this context, he has studied and applied systems theory to organizational innovation, developing systems in industries ranging from medicine to entertainment. His interests lie in creating collaborative frameworks where the incentive structure, technology and human resource development initiatives align to enable innovation across hierarchy. At SecondMuse he has founded initiatives such as RHoK and LAUNCH.

Chad Badiyan, MBA

Chad Badiyan, MBA

Partner

Chad seeks to understand the dynamics of organizational innovation in the context of generating human prosperity. His work at SecondMuse includes strategy and systems, and conceiving, incubating and scaling initiatives that aim to increase prosperity. Prior to SecondMuse, Chad was CEO of a knowledge management company. He also worked on the startup team of an online university for 6 years and founded a DVD production company in the 1990s.

Carrie Freeman, MBA

Carrie Freeman, MBA

Managing Partner

Carrie is the managing partner of SecondMuse, responsible for the overall strategic direction and performance of the company. Prior to joining SecondMuse, Carrie spent 15 years at Intel in various management positions, her last role as Director of Sustainable Business Innovation. There, she pioneered strategies around a corporate impact investing fund and developing technology market solutions related to natural resources management and climate change. Carrie has had numerous advisory and board positions that span the for-profit, non-profit, public and philanthropic sectors.

Stuart Gill, PhD

Stuart Gill, PhD

Partner

Before joining SecondMuse, Dr. Gill worked at the World Bank pioneering cutting edge initiatives, including the 21st century crowd-sourced damage assessment of Haiti; co-founding RHoK; and leading a disruptive start-up that sought to transform Disaster Risk Management and Climate Adaptation through science and technology. Prior to joining the World Bank, Stuart taught and researched in the Department of Astrophysics at Columbia University. Stuart sits on several advisory boards and has worked in over a dozen countries around the world.

Katey Metzroth, MA

Katey Metzroth, MA

Director of Cities Programs

Before SecondMuse, Katey helped UPENN and the Wharton school launch a $100K Prize for social innovators and guided the digital strategy firm, Sarkissian Mason, to incorporate social impact into their business model in order to fight global human trafficking. Katey participated in Philly's first Random Hacks of Kindness event and her team developed PhillySNAP to connect food stamp beneficiaries with farmers' markets through a simple text message. Katey holds an MA from Georgetown and the UNSAM in Buenos Aires.

Matt Scott

Matt Scott

Digital Storyteller

As a Digital Storyteller, Matt produces creative promotional content for social impact projects alongside partners including Nike, NASA, the World Bank, USAID, and the White House. Prior to joining SecondMuse, Matt worked with digital agency Social Driver to craft and execute social-first campaigns, including advocacy campaigns for Honda, Harvard, and Digital Learning Day. His efforts have successfully reached tens of millions, encouraged the FCC to modernize internet in schools by $1.5B, and driven Congress to facilitate compensation for pre-1972 musicians not receiving royalties.

Kristin Coates

Kristin Coates

Executive Director, LAUNCH

As Executive Director of LAUNCH, Kristin is dedicated to systems transformation through social entrepreneurship, sustainable business, and fostering cross-sector collaboration. Kristin uses experience design, systems thinking, and cross-sector network cultivation to drive local, national, and global change. Prior to SecondMuse, she raised more than $65M to design and develop dozens of award winning sustainable tourism destinations across the globe. Each destination championed local economies, local conservation, and local culture through every touch point of the guest experience.

Hanna McCreath

Hanna McCreath

Hanna McCreath is a SecondMuse Associate, supporting LAUNCH and SecondMuse programmes. Prior to joining SecondMuse, Hanna worked in People and Culture for a youth-led development organisation, transforming the organisation’s processes and strategy. She has experience in creating environments for individuals to build leadership towards creating social change. Hanna graduated from the University of Melbourne in 2015 with a B.A in politics and international relations, and geography.

Simon Baldwin

Simon Baldwin

Director, Indonesia

Simon is a multi-disciplinary design researcher who has spent the last 15 years working on a range of public health and human rights issues across the globe. Along the way he has also founded several companies. Simon’s work currently focuses on exploring how companies can be supported to develop solutions to complex social and environmental problems. In addition to leading SecondMuse in Indonesia, Simon is undertaking his PhD at the Royal Melbourne Institute of Technology’s College of Business. In his spare time he is also writing a book about Indonesian sambals.

Neisan Massarrat, MA

Neisan Massarrat, MA

Director of Strategic Programs

Neisan is an international strategy consultant with a passion for values in business and the development of collaborative initiatives in the developing world. His areas of focus include shared value, value chain management and civic engagement. Neisan is fluent in German, Chinese, English, and Spanish and has experience in over 20 countries. He was a key implementer of the Sino-German CSR Project, prominent bilateral project on CSR in China by the German Agency for International Cooperation GIZ. Co-creator of projects with the World Bank around the use of new technologies.

Lena Delchad, MPP

Lena Delchad, MPP

Lena is an international development professional with more than a decade of experience in democratic governance. At SecondMuse she has managed the LAUNCH program and other systems transformation initiatives. Prior, Lena was a USAID contractor for complex civil society programs in the Middle East, managing budgets up to $400m. Early in her career Lena defined a national municipal equity agenda around racial equality and democratic governance, and in her various consultancies, she has written on topics of poverty alleviation, civic engagement, new urbanism and human rights.

Greg Spielberg

Greg Spielberg

Director of Strategy, Cities

Greg uses journalism strategies to create powerful communities, economic innovation and collaborative ecosystems. Before joining SecondMuse, Greg founded Imagination in Space where he collaborated with clients like adidas, Bank of America, New Balance, Techstars Internet of Things and WPP. He partnered with SecondMuse for four years before joining the team. A former journalist, Greg’s written for Bloomberg, Businessweek, Harvard’s Nieman Lab and the Vail Daily. He holds a BA from Bowdoin College and MA from Missouri School of Journalism.

Jeremy Kamo

Jeremy Kamo

Jeremy’s expertise is in designing and managing open innovation programs and convening complex systems to identify and implement solutions to hard challenges. Jeremy’s portfolio spans both private and public clients, including launching the Solar Decathlon program in China with for Applied Materials, developing early education markets in the US with the Kellogg and Packard Foundations, working with PEMEX to reduce emissions from flaring and venting and working with Nike, USAID, the Dept of State and NASA on SecondMuse's LAUNCH program.

David Ball, MBA

David Ball, MBA

David embraces the complexity of finding the right levers to accelerate innovative solutions to complex social and environmental challenges. The multifaceted approach he brings to SecondMuse is a product of managing experimental programs ranging from an education initiative with Major League Baseball in the Dominican Republic to a commercialization strategy for the National Park Service's Business Management Group. As part of the LAUNCH team, David draws upon over a decade of experience working with the public and private sectors in Latin America, Africa, and the US.

Heidi Hamlow

Heidi Hamlow

Heidi joined SecondMuse out of a deep interest in collaboration and shared value. She has several years experience in business management and community building and was attracted by the focus of SecondMuse on systems and corporate innovation and building business for the advancement of civilization. Heidi has a strong background in the natural sciences with emphasis on ecology and sustainability and as well as education. She also writes and edits. She holds a B.A. degree from Earlham College.

Blake Garcia

Blake Garcia

Blake has served in key roles on projects leading client engagement, program design and operations, as well as developing and managing strategic partnerships and networks. His work has spanned supporting local economic development initiatives in the State of Texas and New York City to building global innovation programs that have collectively engaged more than 20,000 people across more than 100 countries.

Tariq Jawad

Tariq Jawad

Director of Commercialization

Tariq is Director of Commercialization at SecondMuse. Tariq joined SecondMuse from Bridge Innovation Capital, a strategic business creation and advisory firm focused on long-term, strategic assistance to foreign companies entering China and supporting Chinese companies in their globalization strategies. Previously, Tariq was one of the first bankers at Rodman & Renshaw, where he helped build and guide the firm from 10 employees to over 150 employees with 6 offices around the world and a listing on the NASDAQ stock exchange. Tariq is a former President of the Harvard Arab Alumni Association. He is fluent in Arabic, English and Italian, and intermediate level in Mandarin.

Natalia Arjomand, MBA, MAID

Natalia Arjomand, MBA, MAID

Natalia joined SecondMuse as a consultant with experience in sustainability, shared value, strategy and finance. At SecondMuse she has worked closely in systems transformation focusing on the power of social innovation to change the world. She is passionate about the transformative power of business for social, economic and environmental good. Prior to SecondMuse, Natalia was a strategy consultant at Deloitte in the Energy Management and Sustainability group. Natalia began her career working at Lehman Brothers and Barclays Capital after receiving her B.S. in Finance.

Will Scott-Kemmis

Will Scott-Kemmis

Will helps people find more constructive ways of thinking, talking about, and working on complex issues. To do so he draws on over five years of experience applying strategic design, systems thinking and social innovation practices in participatory ways. This is about making change processes more accessible and collaborative so that participation is more diverse and dynamic, and better outcomes are delivered. Prior to SecondMuse, Will lead private and public sector strategic innovation projects with the consultancy 2R (now Accenture Strategy).

Rachael Imam

Rachael Imam

Rachael comes to SecondMuse with a desire to share stories of progress from around the world in a way that is informative, accessible and entertaining. Her work in the advertising industry, combined with her study of development and experiences creating multimedia content abroad have exposed Rachael to a range of unique perspectives and ideas. With each new story and experience comes a renewed appreciation of the diverse and endlessly surprising world that we live in.

Phil Waller

Phil Waller

Phil leads SecondMuse’s needfinding and co-design work in Philadelphia where he is focused on strengthening the city’s manufacturing and hardware innovation ecosystem. Additionally, he supports programs for Futureworks Incubator’s idea-stage hardware startups. Over the past decade, Phil has designed, managed or supported programs for entrepreneurs in a number of contexts: from rural Haitian and Dominican Republic communities to social enterprises and education startups in Philadelphia. Prior to this work, Phil was a technology consultant for Factset Research Systems. He holds an MPA in economic development from the University of Pennsylvania and a BA in economics and psychology from Kenyon College.

Allan Soutaris

Allan Soutaris

Working in a wide variety of technical, management and strategic roles globally, Allan prides himself on being able to capture attention in a media saturated world, developing engaging online journeys that connect with viewers and deliver results for clients. Allan has extensive experience managing digital projects and campaigns of scope in both the private and not-for-profit sectors. Experienced in both traditional advertising methods and multimedia processes, Allan played a key role in the delivery of successful campaigns for Mercedes Australia and while in Cambodia, led the 'Children Are Not Tourist Attractions' campaigns with global not-for-profit Friends-international. He also loves to surf.

Na'im Zerbes

Na'im Zerbes

Na'im works with SecondMuse supporting the global Cities Team. He joined SecondMuse in 2016 to research and map the systemic forces operating behind tertiary education and workforce development. Before joining SecondMuse, Na'im coordinated the regional implementation of a program for the civic empowerment of junior youth, accompanying and training youth mentors to empower their younger peers in becoming agents of social change. Graduating with a BA in Political Science, he focused on acquiring a more profound understanding of how collaborative learning can help a community progress.

Stephanie Selig

Stephanie Selig

Stephanie excels at creating effective processes and systems that work in alignment with an organisation’s environment. She is passionate about supporting visionary leaders, and her desire to contribute her organisational skills to an ethical enterprise led her to join the Melbourne-based branch of SecondMuse. Her experience working with a variety of organisations, whether helping large not-for-profits raise millions online, or her volunteer work at Burning Seed, where she leads the Art Department, has made her adept at creating innovative solutions for administrative problems.

Carla Loury

Carla Loury

Carla comes to SecondMuse with a passion for working to solve the intractable problems we face today. Prior to joining the LAUNCH team at SecondMuse, she played a large role in coordinating the development and delivery of localized healthcare access in rural areas of Uganda with a startup. She also had a hand in improving the machine-learning and analytics capabilities of a global socially-focused tech company. Carla holds a B.S. in Political Economy and International Development with a minor in Spanish from the University of Arizona.

Carlo Zafranco

Carlo Zafranco

Carlo is an expert at communicating ideas through visual means - whether through graphics, illustrations or animated videos. Before joining SecondMuse, he worked as a visual designer with various teams across the Walt Disney Company, using his graphic design skills across many mediums for both digital and print. Before he was a visual designer, Carlo graduated with a degree in political science. As his graphic design career progressed, he felt as if he needed to find a way to marry his interest in political science and the visual arts. Carlo took the chance and left the corporate environment at Disney and pursued working for social impact organizations across the world. He has since worked with non-profits and startups with social causes in Peru, Ecuador and India.

Joe Hsueh, PhD

Joe Hsueh, PhD

Joe is an expert in systems change and systems mapping. He facilitates multi-stakeholder groups to form a shared understanding of a complex system and identify high-leverage points for collective impact. He has worked on sustainable fisheries, sustainable apparels and disaster resilience with clients such as the Walton Family Foundation, Sustainable Apparel Coalition and the World Bank. He is currently working on the concept of systems financing. Prior to SecondMuse, Joe co-founded the Academy for Systemic Change, lectured at MIT and spent a year with a Buddhist monastery. Joe has a PhD in System Dynamics from MIT.